A data warehouse is a centralized repository that stores and provides decision-support data and aids workers engaged in reporting, query, and analysis. Data warehouses represent architected data schemas that make it easy to find relevant data consistently and research details in a stable environment. Data sources, including data lakes, can pipe data to a data warehouse. […]
Data Warehouse vs. Data Lakehouse
The phrase “data warehouse vs. data lakehouse” offers an exciting topic for ongoing debate in the global Data Management world. While businesses have relied on traditional data warehouses for storing structured and semi-structured data for years, the more recent technological solution of the data lakehouse is growing in importance because of its unique ability to provide structure to raw data. […]
A Brief History of the Data Warehouse
A data warehouse stores data from in-house systems and various outside sources. Data warehouses are designed to support the decision-making process through data collection, consolidation, analytics, and research. They can be used in analyzing a specific subject area, such as “sales,” and are an important part of modern business intelligence. The architecture for data warehouses was […]
4 Common Data Integration Challenges
The ability to integrate data successfully into a single platform can be a challenge. Well-integrated data makes it easy for the appropriate staff to access and work with it. Poorly integrated data creates problems. Data integration can be described as the process of collecting data from a variety of sources and transforming it into a format compatible […]
Structured vs. Unstructured Data: An Overview
Structured data and unstructured data are both forms of data, but the first uses a single standardized format for storage, and the second does not. Structured data must be appropriately formatted (or reformatted) to provide a standardized data format before being stored, which is not a necessary step when storing unstructured data. The relational database […]
A Brief History of Business Intelligence
In 1865, Richard Millar Devens presented the phrase “Business Intelligence” (BI) in the “Cyclopædia of Commercial and Business Anecdotes.” He used it to describe how Sir Henry Furnese, a banker, profited from information by gathering and acting on it before his competition. More recently, in 1958, an article was written by an IBM computer scientist […]
What Is a Data Lakehouse?
A data lakehouse is a data storage space containing unstructured and structured data. While data warehouses can store structured data and data lakes are designed for unstructured data, the data lakehouse was developed to provide a resource for both types of data. Data lakehouses allow users to combine the structure and features of a data warehouse with the low-cost […]
How Reverse ETL Powers Modern Customer Marketing: Concrete Examples
How often do you take the time to fill out feedback forms or surveys about the products and services you use? If you’re part of a customer marketing team, you know that most people would say “not very often.” This is precisely the plight of the average customer marketer. Up until recently, feedback forms and […]
Are Data Warehouses Still Relevant?
Over the past few years, enterprise data architectures have evolved significantly to accommodate the changing data requirements of modern businesses. The emergence of advanced data storage technologies, such as cloud computing, data hubs, and data lakes, makes us question the role of traditional data warehouses in modern data architecture. Data warehouses were first introduced in the […]
Metadata Management vs. Master Data Management
Businesses rely on knowing their data to survive and grow. Metadata management and master data management (MDM) provide essential processes for organizations to gain this knowledge and succeed. As a result, both need to be managed well. However, the differences and intersections between metadata management vs. master data management are often complicated to disentangle for […]