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Social Media Analytics: What’s Your ROI?

By   /  February 6, 2014  /  Data Education, Smart Data News, Articles, & Education  /  No Comments

by Jennifer Zaino How are your company’s social media marketing efforts faring? Chances are that you don’t really know. According to a new benchmark study from Demand Metric, “Social Media Analytics: Enabling and Optimizing Use Cases with Analytics,” almost two-thirds or organizations are using social media analytics tools to understand and enhance their social media […]

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