Click here to learn more about Gilad David Maayan. Hyper personalization uses customer information to tailor content, products, and services to a customer’s wants and preferences. The data used includes profile and demographic data, location, browsing, and purchasing decisions. This data is analyzed to create a customer profile and inform dynamic personalization of content and […]
Five Critical Questions You Need to Ask About Your Sensitive Data
Click to learn more about author Charles Choe. Data privacy regulations, interconnectivity (virtual machines, Cloud, IoT, BYOD), and cyber threats are changing the global digital landscape. With this transformation comes inherent risk, and adapting to a data-centric mindset can reduce compliance risk and mitigate damage in the event of a cyberattack. When evaluating your organization’s Data […]