Tag Archive for Forrester Research

The Keys to a Business-Centric Big Data Strategy

Business Lounge Amsterdam

by Angela Guess Martha Bennett of Forrester Research recently wrote, “To compete in the age of the customer, it’s essential to make the most of the data you have access to, whether it’s from internal or external sources. For most organizations, this implies a need to review and challenge existing approaches to how they capture,…

Crisis in the Ukraine Could Impact Outsourced Semantic Projects

The last few months have been witness to the Ukraine crisis, with antigovernment demonstrations in the wake of former President Viktor Yanukovych tightening ties with the Kremlin, his fleeing the country following a rebellion against him, and the annexation of Crimea by Russia. Tensions continue between Ukraine, which plans new presidential elections for May 25,…

How Big Data Improves Customer Experience

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by Angela Guess Ronit Belson of Silicon Angle recently wrote, “Earlier this year Forrester Research, Inc., published its “2013 Customer Experience Predictions” report (January 2013) based on interviews with leading chief customer officers about their biggest challenges and priorities for 2013. Forrester found that over the past two years, consumer technology adoption and market forces have…

What MDM Is and What it Isn’t

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by Angela Guess Michele Goetz of Forrester Research recently wrote, “The number one reason I hear from IT organizations for why they want to embark on MDM is for consolidation or integration of systems. Then, the first question I get, how do they get buy-in from the business to pay for it? My first reaction…

Cleaning Up Dirty Data

Messy Room

by Angela Guess The Data Science Series has posted an article regarding how data governance is needed to clean up customer data. The article states, “For decades, businesses have collected customer data, ostensibly in exchange for some reciprocal value. But over the years, their treatment of that data – from surreptitious capture to analysis to…

Big Data, Big Process, & the ‘Four Cs’

Cast Iron Capital Letter C (North Scituate, RI)

by Angela Guess Clay Richardson of Forrester Research recently argued that Big Data is useless without big process. He writes, “While most enterprise architects are familiar with the promise — and, unfortunately, the hype — of big data, very few are familiar with the newer concept of ‘big process.’ Forrester first coined this term back in August of 2011 to…