Tag Archive for Goldfire

Goldfire is Making Researcher’s Lives Easier

Invention Machine is doing their part to ease the woes of innovation workers. According to this article “up to 80% of research time (according to market research studies) is spent doing work that is similar to, if not the same, as work that has previously been done (often in one’s own organization), while only 2% of a researcher’s time is spent performing novel research.”