Tag Archive for Ilya Segalovich

Yandex Boosts Precision Ad Targeting; Machine-Learning Method MatrixNet Is Behind The Scenes

Search engine Yandex said today that it’s boosting its precision-advertising audience targeting, and that the potential is there to increase clickthrough rates from banner ads by hundreds of percents. To get there, the search engine vendor has enhanced its behavior analytics technology Crypta, which is based on its machine learning method MatrixNet and whose earliest…

Yandex Co-Founder, CTO Ilya Segalovich Dies

Yandex, the leading Internet search service in Russia, has lost its co-Founder and Chief Technology Officer, Ilya Segalovich. Segalovich, the company reports, had been diagnosed with a treatable form of cancer and was responding well to treatment before unexpectedly succumbing to complications. DBpedia already has accounted for the news, as has Freebase. Yandex’ portfolio of…