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Yandex Boosts Precision Ad Targeting; Machine-Learning Method MatrixNet Is Behind The Scenes

By   /  September 17, 2013  /  Uncategorized  /  No Comments

Search engine Yandex said today that it’s boosting its precision-advertising audience targeting, and that the potential is there to increase clickthrough rates from banner ads by hundreds of percents. To get there, the search engine vendor has enhanced its behavior analytics technology Crypta, which is based on its machine learning method MatrixNet and whose earliest […]

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Yandex Co-Founder, CTO Ilya Segalovich Dies

By   /  July 25, 2013  /  Data Daily | Data News, Data Education, Smart Data News, Smart Data News, Articles, & Education  /  No Comments

Yandex, the leading Internet search service in Russia, has lost its co-Founder and Chief Technology Officer, Ilya Segalovich. Segalovich, the company reports, had been diagnosed with a treatable form of cancer and was responding well to treatment before unexpectedly succumbing to complications. DBpedia already has accounted for the news, as has Freebase. Yandex’ portfolio of […]

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Yandex' New Interactive Snippets: Now Users Can Book, Buy And Pay Bills Right From Its Search Page

By   /  June 7, 2013  /  Data Education, Smart Data News, Articles, & Education  /  No Comments

Rich snippets – yep, they were a nice start, but Russian search engine Yandex thinks it’s time for something more powerful. Something it’s calling interactive snippets and a feature it’s branding as Islands for its search results pages. Yandex says the new feature evolves from rich snippets, which CTO Ilya Segalovich refers to in the […]

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