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The Need for Holistic Market Data in Today’s Information-Driven Landscape

In the age of abundant information, companies face the challenge of extracting actionable insights from an overwhelming volume of data. Merely having access to “good data” is no longer sufficient; businesses require accurate, reliable, and unbiased information about customer opinions, behaviors, and motivations.  Making informed business decisions necessitates holistic data that encompasses the entire market, […]

Ovum Launches New Forecaster Product and Expands Research Services and Staff

by Angela Guess A new press release states, “Today Ovum has launched Forecaster, a new data tracking and forecasting product, that enables better strategic decision-making by delivering a complete view of the converging telecommunications, media, and technology (TMT) markets. This new cloud based service can be accessed through Ovum’s online Knowledge Center and new APIs […]