According to a recent press release, “With artificial intelligence (AI) continuing to gain usage among marketing professionals, IBM today announced a new report from IBM Watson Marketing identifying a new breed of marketers coming to the forefront. Driven by a growing need to meaningfully structure data to enable actionable, real-time decision making IBM’s 2019 Marketing […]
Can Data Science and Big Data Improve Design?
Click here to learn more about author Dr. Rahul Razdan. A question for Designers and Data Scientists alike: Can members of the latter empower representatives of the former? Which is to say, can design – a discipline dependent on the artistic ability and the qualitative skills of a given person – become better and more […]
Big Data: The Key to Big and Successful Marketing
Click here to learn more about author Dr. Rahul Razdan. Some words about Big Data: It is irrelevant without big marketing, the kind of outreach responsible for connecting with consumers, resonating with listeners or viewers, and echoing throughout the auditorium or arena for an audience of interested attendees. For Big Data is like a map […]
Converting Big Data Into Conversational Gold
Click here too learn more about Dr. Rahul Razdan. If data is a form of language – if all those ones and zeroes constitute a way of communication, then translating those figures into something intelligible for a mass audience should be the end-result of this phenomenon we call Big Data. It should be the culmination – no, […]
Combining Art and Science: Big Data Marketing
by Angela Guess Bernard Marr recently wrote in Data Informed, “Many people believe that great marketing is an art form, but lately big data has added a serious dose of science into the mix. Smart marketers are now relying on data more than ever before to inform, test, and iterate their strategies. And even though […]
Big Data Meets the Hospitality Industry: A Revolution in Marketing and Communications
Click here to learn more about Dr. Rahul Razdan. Perhaps the industry most awash in data is the one few people would imagine as so dependent on interpreting – and applying – that collection of ones and zeroes into actionable intelligence. I refer to the hospitality industry – including hoteliers and their respective executives – […]