Tag Archive for marketing

Attunity Expands its Strategic Position in Big Data Markets Through BIReady Acquisition

attu

by Angela Guess A new release out of the company reports, “Attunity Ltd., a leading provider of information availability software solutions, announced today that it has expanded its Big Data solutions portfolio as well as its strategic positioning in Big Data markets via the acquisition of BIReady’s data warehouse automation technology. The innovative BIReady solution…

Big Data’s Holiday Wish List

Wish Bone Two Piece Set Embroidery Hoop Art

by Angela Guess Howard Baldwin of Forbes recently wrote, “With the ceremonial hauling away of the turkey carcass completed, that can mean only one thing: time to start thinking about the holidays. (Yes, in this regard I’m way behind the retail industry, which has had Christmas decorations up since before Halloween.) Big data is a…

WEBINAR: Monetizing Content with Semantic Technologies (Video)

In case you missed Wednesday’s webinar, “Monetizing Content with Semantic Technologies” delivered by Gerald Burnand of NTENT, the recording and slides are now available (and posted below). The webinar was co-produced by SemanticWeb.com and DATAVERSITY.net and runs for one hour, including a Q&A session with the audience that attended the live broadcast. If you watch…

WEBINAR: Monetizing Content with Semantic Technologies

DATE: Wednesday, October 15, 2014 TIME: 2 PM Eastern / 11 AM Pacific PRICE: Free to all attendees This webinar has passed. The recording (posted within two business days of the live even) can be found in the “Webinar” section of SemanticWeb.com. About the Webinar Semantic technology solves a concrete problem: sorting through large collections…

Making Big Data Work for Marketing

Analyzing Stock Market

by Angela Guess Jim Yu of Search Engine Watch reports, “Marketers didn’t invent the concept of big data. Figuring out what to do with the mounds of data that exist isn’t only the plight of marketers, but also nearly every sector in the world. In fact, humans have been striving to harness data that computers have…

Bring On The Marketing Experts In Social Analytics

by Jennifer Zaino Last week The Semantic Web Blog reported on hoped-for improvements in the sentiment and text analytics space, a topic of discussion at this month’s Sentiment Analytics Symposium, including making the tools and data more accessible to business users – at least to those working outside of the market research sector. Within that…

Scott Brinker presents “A NEW BRAND OF MARKETING” (Free eBook)

by Eric Franzon Scott Brinker, whom we have covered many times in the past because of his insights into semantic technology and marketing, has written a new short book about modern marketing trends.  The author presents “seven transformative meta-trends in modern marketing.” In the forward, he identifies these trends as “…wield[-ing] tremendous influence on the…

Social Media Analytics: What’s Your ROI?

by Jennifer Zaino How are your company’s social media marketing efforts faring? Chances are that you don’t really know. According to a new benchmark study from Demand Metric, “Social Media Analytics: Enabling and Optimizing Use Cases with Analytics,” almost two-thirds or organizations are using social media analytics tools to understand and enhance their social media…

Good-Bye 2013

by Jennifer Zaino As we prepare to greet the New Year, we take a look back at the year that was. Some of the leading voices in the semantic web/Linked Data/Web 3.0 and sentiment analytics space give us their thoughts on the highlights of 2013. Read on:   Phil Archer, Data Activity Lead, W3C: The…

How The Data Revolution is Changing The Role of the CMO

IBM-logo

by Angela Guess The Guardian recently interviewed Surjit Chana, CMO of IBM Europe about how Big Data is affecting the role of the marketer. Chana said, ”  I wouldn’t say the roles of chief information officer (CIO) and chief marketing officer (CMO) are converging completely, but closer collaboration is clearly happening. In the era of…