Tag Archive for Martin Hepp

New Schema.org Extension Proposal for the Automotive Industry

There is no doubt about it: Schema.org is a big success. It has motivated hundreds of thousands of Web site owners to add structured data markup to their HTML templates and brought the idea of exchanging structured data over the WWW from the labs and prototypes to real business. Unfortunately, the support for information about…

GoodRelations Fully Integrated with Schema.org

Schema.org has announced that GoodRelations is now fully integrated into the markup vocabulary backed by Google, Yahoo!, Bing/Microsoft, and Yandex (read our past schema.org coverage). GoodRelations is the e-commerce vocabulary that has been developed and maintained by Martin Hepp since 2002 (previous coverage). In the official announcement, R.V. Guha (Google) says, “Effective immediately, the GoodRelations vocabulary…

Schema.org adds "Additional Type" Property

Dan Brickley announced today that schema.org has added the property “additionalType” to the basic building block, schema.org/Thing. As Brickley says, “The additionalType property makes it possible for Microdata-based publishers to list several relevant types, even when the types are from diverse, independent schemas. This is important for schema.org as it allows our markup to be…

OpenMenu Serves Up Structured Data Standards For the Restaurant Industry

What’s on the markup menu for the restaurant industry? Among the schema.org tags for marking up web pages is one for restaurants, which includes item properties for priceRange, servesCuisine, place, and menu, among others. Restaurants that use the markup language to structure their data are promised search engine optimization (SEO) benefits when hungry consumers want…

#SemTechBiz Berlin – Day 2

After a great day yesterday I was eager to to discover what today’s program had to offer.  Unfortunately I had to set off for the airport, where I am now writing this, before the end.  However I caught most of the day and here are my few thoughts and recollections. Today’s Keynote was in the…

Semantic SEO Comes to Prestashop e-commerce Sites

Users of Prestashop, the popular open source e-commerce package that powers over 100,ooo shops, now have easy access to semantic markup through the release of a free extension module from Makolab S.A. The extension adds markup from the GoodRelations vocabulary using RDFa syntax to the product item page templates.