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Yandex Takes Its Machine Learning Smarts Into New Role as Business Services Provider

By   /  December 10, 2014  /  Data Education, Smart Data News, Articles, & Education  /  No Comments

by Jennifer Zaino Yandex is going beyond web search and into the enterprise. This week it announced a new venture, the Yandex Data Factory, which will apply its machine-learning products and algorithms – which power more than 70 percent of its own products and applications – to business’ Big Data issues. Using a client’s pre-existing […]

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Yandex Boosts Precision Ad Targeting; Machine-Learning Method MatrixNet Is Behind The Scenes

By   /  September 17, 2013  /  Uncategorized  /  No Comments

Search engine Yandex said today that it’s boosting its precision-advertising audience targeting, and that the potential is there to increase clickthrough rates from banner ads by hundreds of percents. To get there, the search engine vendor has enhanced its behavior analytics technology Crypta, which is based on its machine learning method MatrixNet and whose earliest […]

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Email Continues To Smarten Up

By   /  July 1, 2013  /  Data Education, Smart Data News, Articles, & Education  /  No Comments

The trend is underway for email to get smart. Gmail can leverage JSON-LD and schema.org  to markup information in emails to support interactions with recipients: an RSVP Action for events, a Review Action for restaurants, movies, products and services; a One-click Action for anything that can be performed with a single click; a Go-to Action for more complex interactions to be […]

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