Tag Archive for MatrixNet

Yandex Boosts Precision Ad Targeting; Machine-Learning Method MatrixNet Is Behind The Scenes

Search engine Yandex said today that it’s boosting its precision-advertising audience targeting, and that the potential is there to increase clickthrough rates from banner ads by hundreds of percents. To get there, the search engine vendor has enhanced its behavior analytics technology Crypta, which is based on its machine learning method MatrixNet and whose earliest…

Email Continues To Smarten Up

The trend is underway for email to get smart. Gmail can leverage JSON-LD and schema.org  to markup information in emails to support interactions with recipients: an RSVP Action for events, a Review Action for restaurants, movies, products and services; a One-click Action for anything that can be performed with a single click; a Go-to Action for more complex interactions to be…