Tag Archive for McKinsey

Marketers Make Big Profits by Utilizing Big Data Analytics

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by Angela Guess Brian Patrick Eha of Entrepreneur.com recently wrote, “Visual.ly, a self-described marketplace for visual content, has created an infographic with McKinsey that shows marketers can harness big data to increase the effectiveness of their campaigns and improve their companies’ bottom lines. That’s good news because, as the infographic reports, 72 percent of chief executives…

New Big Data Professionals Don’t Need CS Degrees

Lee Salmon - Associate of Applied Science - Computer Support Specialist

by Angela Guess Clay Dillow of Fortune recently wrote, “In the U.S. alone, a McKinsey & Company report projects a shortfall of between 140,000 and 190,000 ‘deep analytical’ big data professionals by 2018 — that is, people with highly technical skills in machine learning, statistics, and/or computer science, the actual hands-on big data people that know how…

Big Data = Lots of Small Data

by Angela Guess A recent article suggests that it is not so much Big Data that is creating problems, but rather the rapid accumulation of small data. The article begins, “No less an organization than McKinsey has decided to draw attention to ‘big data’ being the next big thing in a new report… but it…