Tag Archive for MotiveQuest

Bring On The Marketing Experts In Social Analytics

by Jennifer Zaino Last week The Semantic Web Blog reported on hoped-for improvements in the sentiment and text analytics space, a topic of discussion at this month’s Sentiment Analytics Symposium, including making the tools and data more accessible to business users – at least to those working outside of the market research sector. Within that…

Analysis Goes From Sentiment to Emotion

What’s next in sentiment analytics? The road’s pointing to a deeper understanding of emotions. “We still are clearly at the nascent level regarding text and sentiment analytics,” said David Rabjohns, CEO of social intelligence company MotiveQuest, speaking at yesterday’s Sentiment Analysis Symposium, the event organized by Seth Grimes’ Alta Plana Corp. “There are much higher…