by Angela Guess A recent press release reports, “Protagonist, the Narrative Analytics company, today announced newly expanded capabilities for understanding and engaging with audiences, leveraging deeply held beliefs and communications across all forms of media. The new marketing and communications offerings add data-driven messaging, channel strategy development and brand signature tracking to the Protagonist Platform. […]
Protagonist Combines Data Science With Social Science for Modern Business
by Angela Guess According to a recent press release, “Monitor 360, the Narrative Analytics company, reemerges today under the new name Protagonist, a name shared with its Narrative Analytics platform, which also launched today. Right now, corporate marketers operate blindly — making major strategic decisions based primarily on instinct. Yet their success is rooted in […]