Tag Archive for NetBase

Social Media Analytics: What’s Your ROI?

by Jennifer Zaino How are your company’s social media marketing efforts faring? Chances are that you don’t really know. According to a new benchmark study from Demand Metric, “Social Media Analytics: Enabling and Optimizing Use Cases with Analytics,” almost two-thirds or organizations are using social media analytics tools to understand and enhance their social media…

Good-Bye 2013

by Jennifer Zaino As we prepare to greet the New Year, we take a look back at the year that was. Some of the leading voices in the semantic web/Linked Data/Web 3.0 and sentiment analytics space give us their thoughts on the highlights of 2013. Read on:   Phil Archer, Data Activity Lead, W3C: The…

Throwing Some Semantic Fun Into the April Fool's Web Mix

It’s April Fool’s Day on the Web, and we’re sensing some semantic allusions and downright sentiment analytics assertions in today’s pranks. Have a look: Head over to your Google search engine and you’ll be teased to find out what that smell is with Google Nose. or, as they describe it, the new scentsation in search.  Go beyond…

New Report May Help You Pick Your Text Analytics Vendor

A new report from Hurwitz & Associates seeks to put text analytics vendors in context. In an environment where unstructured text accounts for 80 percent of the data available to companies, the market analyst and research firm has prepared a Victory Index to help companies suss out who can best help them get value from…

Semantic Tech Checks In As The Holiday Shopping Begins

    With Thanksgiving Day, Black Friday and Small Business Saturday behind us, and Cyber-Monday right in front of us, it is clear the holiday season is in full force. Apparently, retailers – both online and real-world – are doing pretty well as a group when it comes to sales racked up. Reports have it…

Digital Marketers: Time To Get More Savvy With Social Media

The Digital Channel Intelligence (DCI) Solution unveiled last week by enterprise social intelligence vendor NetBase aims to make conversations on social channels more useful to the brands and agencies that hope to gain insight from that commentary. In a world where digital marketing is swiftly becoming entrenched in most businesses, NetBase says that DCI will…

NoSQL Job of the Day: Senior Software Engineer

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by Angela Guess NetBase is looking for a Senior Software Engineer in Mountain View, CA. The post states, “Want an opportunity to work with what our Fortune 100 customers say is the best, most-scalable natural language platform in existence?  We are seeking a highly-motivated software developer to be part of our development team. The ideal…

NetBase Expands SAP Relationship: Sign Of The Growing Social Enterprise — And The Need For IT To Take Bigger Role In It

At this week’s SAP Sapphire conference. NetBase will be taking its relationship with the enterprise vendor to the next level. Last December the two paired up to bring NetBase’s social intelligence (SI) to SAP BusinessObjects’ business intelligence (BI). Coming up now is a complete integration of the NetBase technology into SAP’s Social On Demand customer…