Tag Archive for Nike

11 Great Things Being Done with Big Data

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by Angela Guess Dennis McCafferty of CIO Insight recently wrote, “One company is using big data to improve the aviation industry’s on-time performance. Another is turning to analytics to streamline the launch of complex marketing campaigns. A third is reducing its environmental impact through these tools. By now, it’s clear that the potential for data…

Bring On The Marketing Experts In Social Analytics

by Jennifer Zaino Last week The Semantic Web Blog reported on hoped-for improvements in the sentiment and text analytics space, a topic of discussion at this month’s Sentiment Analytics Symposium, including making the tools and data more accessible to business users – at least to those working outside of the market research sector. Within that…

A Shoe Story: Understanding Big Data

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by Angela Guess Matt Quinn, CTO of Tibco recently shared an article in AllThingsD, writing, “There has been significant ink killed in the name of Big Data over the last few years. Much of that slaughter is justified; Big Data represents a massive generational shift in the way we think about data and its impact…

Big Data Job of the Day: Sr. Global Footwear Merchandising Analyst

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by Angela Guess Nike is looking for a Senior Global Footwear Merchandising Analyst in Portland, OR. The post states, “To succeed as our Senior Global Footwear Merchandising Analyst you will need the broadest of skill sets: your technical competence, and familiarity with applied mathematics/statistics mean you can execute, but your communication skills mean you can…

Data Job of the Day: Global Analytics Lead – Digital Sport

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by Angela Guess Nike is looking for a Global Analytics Lead – Digital Sport in Beaverton, OR. According to the post, “You will leverage our partners to move Nike Digital Sport along the analysis sophistication curve beyond basic reporting to deep business-changing analytics. Based on data and human interaction analysis, you will suggest new marketing…

Big Data Job of the Day: Global Director Applied Analytics

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by Angela Guess Nike is looking for a Global Director of Applied Analytics in Portland, OR. The post states, “As the leader of Nike’s Direct to Consumer Applied Analytics team, you will lead a team of analytics professionals in the development of holistic customer profiles, business-driving analysis / insight & CRM targeting strategies. You will…