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How Big Data is Driving Innovation Outside of the Tech Industry

By   /  December 15, 2014  /  Big Data News, Big Data News, Articles, & Education, Data Daily | Data News, Data Education, Smart Data News, Smart Data News, Articles, & Education  /  No Comments

nik

by Angela Guess Bill Franks of Forbes recently wrote, “In my previous blog, I used the evolving business model of the data science crowd-sourcing company Kaggle as an example of how data and analytics can drive new paths to value for businesses in the big data era. But, it’s not just happening within the big […]

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11 Great Things Being Done with Big Data

By   /  September 1, 2014  /  Big Data News, Big Data News, Articles, & Education, Data Daily | Data News, Data Education, Smart Data News, Smart Data News, Articles, & Education  /  No Comments

cii

by Angela Guess Dennis McCafferty of CIO Insight recently wrote, “One company is using big data to improve the aviation industry’s on-time performance. Another is turning to analytics to streamline the launch of complex marketing campaigns. A third is reducing its environmental impact through these tools. By now, it’s clear that the potential for data […]

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Bring On The Marketing Experts In Social Analytics

By   /  March 18, 2014  /  Data Education  /  No Comments

by Jennifer Zaino Last week The Semantic Web Blog reported on hoped-for improvements in the sentiment and text analytics space, a topic of discussion at this month’s Sentiment Analytics Symposium, including making the tools and data more accessible to business users – at least to those working outside of the market research sector. Within that […]

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Retail Analytics Firm Raises $8M from Investors Like Nike

By   /  March 13, 2014  /  Business Intelligence News, Articles, & Education, Data Education  /  No Comments

Apparel.com reports, “Reflektion, a retail analytics firm, has raised $8 million in a Series B funding round led by Intel Capital and including NIKE, Inc. as well as several private investors.”

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A Shoe Story: Understanding Big Data

By   /  October 16, 2013  /  Big Data News, Big Data News, Articles, & Education, Data Daily | Data News, Data Education  /  No Comments

Nike Air Classic BW Persians

by Angela Guess Matt Quinn, CTO of Tibco recently shared an article in AllThingsD, writing, “There has been significant ink killed in the name of Big Data over the last few years. Much of that slaughter is justified; Big Data represents a massive generational shift in the way we think about data and its impact […]

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Big Data Job of the Day: Sr. Global Footwear Merchandising Analyst

By   /  November 26, 2012  /  Uncategorized  /  No Comments

by Angela Guess Nike is looking for a Senior Global Footwear Merchandising Analyst in Portland, OR. The post states, “To succeed as our Senior Global Footwear Merchandising Analyst you will need the broadest of skill sets: your technical competence, and familiarity with applied mathematics/statistics mean you can execute, but your communication skills mean you can […]

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Data Job of the Day: Global Analytics Lead – Digital Sport

By   /  October 2, 2012  /  Uncategorized  /  No Comments

by Angela Guess Nike is looking for a Global Analytics Lead – Digital Sport in Beaverton, OR. According to the post, “You will leverage our partners to move Nike Digital Sport along the analysis sophistication curve beyond basic reporting to deep business-changing analytics. Based on data and human interaction analysis, you will suggest new marketing […]

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Big Data Job of the Day: Global Director Applied Analytics

By   /  June 1, 2012  /  Uncategorized  /  No Comments

ni

by Angela Guess Nike is looking for a Global Director of Applied Analytics in Portland, OR. The post states, “As the leader of Nike’s Direct to Consumer Applied Analytics team, you will lead a team of analytics professionals in the development of holistic customer profiles, business-driving analysis / insight & CRM targeting strategies. You will […]

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Volume, Emotion, Sponsorship: What Brands Have An Edge on Social Media Strategies?

By   /  April 30, 2012  /  Data Blogs | Information From Enterprise Leaders, Data Education, Smart Data News, Articles, & Education  /  No Comments

Market Strategies International recently released the first edition of what it says will be an annual Social Media Brand Index, a measure for brands both of consumer-generated social media about them and of their own sponsored content. The Index takes into account four components. Volume, or the amount of buzz about a brand online, is […]

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