Tag Archive for online advertising

Yandex Boosts Precision Ad Targeting; Machine-Learning Method MatrixNet Is Behind The Scenes

Search engine Yandex said today that it’s boosting its precision-advertising audience targeting, and that the potential is there to increase clickthrough rates from banner ads by hundreds of percents. To get there, the search engine vendor has enhanced its behavior analytics technology Crypta, which is based on its machine learning method MatrixNet and whose earliest…

The Native Advertising Approach, Designed With The Semantics Of Content In Mind

Advertising platform C.A.S.T. wants to attract premium publishers interested in the concept of native advertising, and also interested in leveraging its possibilities through contextual and categorical targeting, among other means. The company, which has been offering its advertising technology to its strategic partners for the last couple of years, now is bringing the platform to…

Taking Big Data To Online Advertising

The ways in which Big Data may be turned to advantage are still emerging. One stake in the ground is happening in the advertising industry, where AdmantX is considering it in the context of environmental targeting. The service is extending its semantic contextual targeting that considers emotions, behavior and motivation when matching ads to page…

The Buzz on BuzzLogic: Vendor Adds Spectrum Platform For Supporting Emotive-Based Advertising

Online media company BuzzLogic today upgrades its brand-advertising customers to the next release of its system for delivering ads to audiences who are emotionally primed to receive them. (BuzzLogic, which The Semantic Web Blog first covered here, earlier this year also raised $7.8 million in Series  C funding.) With its new Spectrum platform, the company…

New Online Advertising Managed Service Makes Both Audience and Content Environment Count

Online advertising network ad pepper media has introduced a managed service based on its Semantic Behavioral and Retargeting platform. The idea is to leverage its proprietary page-level semantic analysis, which hails from Crystal Semantics (which it acquired back in 2006) in combination with its behavioral/retargeting capabilities, in order to bring some balance between the camps…