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Peer39 By Sizmek Launches Weather Targeting For Programmatic Buying

By   /  June 5, 2014  /  Data Daily | Data News, Data Education, Smart Data News, Smart Data News, Articles, & Education  /  No Comments

Sizmek Inc. (SZMK), a global open ad management company that delivers multiscreen campaigns, announced today that Peer39, its suite of data solutions, has made available new weather targeting attributes for pre-bid buying platforms such as AppNexus.

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DG Acquires Peer39 for $15.5M

By   /  April 24, 2012  /  Data Education, Smart Data News, Articles, & Education  /  No Comments

Jason Del Rey of Ad Age reports, “DG, a traditional-TV ad delivery company that moved into the online-ad space with last year’s acquisition of MediaMind, has acquired semantic ad-targeting startup Peer39 in a deal that could reach $15.5 million in cash and stock.”

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Smart Ad Sophistication Lacking in News Industry, To Its Peril

By   /  March 22, 2012  /  Data Blogs | Information From Enterprise Leaders, Data Education, Smart Data News, Articles, & Education  /  No Comments

The Pew Research Center’s Project for Excellence in Journalism State of the News Media 2012 report was just published, and among the findings is that efforts by most top news sites to monetize the web in their own right are still limited. Few news companies, it reports, “have made much progress in some key new […]

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Semantic Advertising: Quality Counts, Funding Grows

By   /  June 24, 2011  /  Data Education, Smart Data News, Articles, & Education  /  No Comments

 A recent survey of media buyers conducted by semantic advertising vendor Peer39 revealed – as you might expect – an intense interest among that audience in page quality and quality controls on their online campaigns. Only five percent of respondents said page quality doesn’t matter, and only eight percent said they don’t currently use […]

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Peer39 Pumps Up its Leadership Team

By   /  April 25, 2011  /  Uncategorized  /  No Comments

According to a recent release, “Peer39, a leader in the semantic advertising industry, today announced three key additions to its New York headquarters.”

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Firefox, Chrome Take On Tracking; Maybe Now It’s Time To Look To Semantic Web Advertising Platforms

By   /  January 27, 2011  /  Data Articles | Data Science, Business Intelligence, & More, Data Education, Smart Data News, Articles, & Education  /  No Comments

Mozilla Firefox and Google Chrome browsers this week unveiled responses to the Federal Trade Commission’s (FTC) call for a Do Not Track browser option. What’s the impact on the online advertising community? Andy Ellenthal, CEO of semantic web advertising company Peer39, thinks the efforts are good for all involved, including advertisers. “Starting with the obvious, if […]

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Holiday Gifts On Semantic Web Experts’ Lists

By   /  December 23, 2010  /  Data Education, Smart Data News, Articles, & Education  /  No Comments

Image Courtesy: Flickr/Lori Greig It doesn’t matter whether this month you celebrate Christmas, Hanukkah, Kwanzaa, the Winter Solstice, or anything else. In December, most everyone’s thoughts turn to presents. So, what makes it to the top of some semantic web and data experts’ holiday gift lists for their friends, family, colleagues – the world? We […]

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Semantic Ad Targeting: FTC Do Not Track Talk May Increase Its Attractiveness, But Hopes Are Agency Proceeds With Caution

By   /  December 15, 2010  /  Data Education, Smart Data News, Articles, & Education  /  No Comments

There’s a whole lot of privacy discussion going on at the federal level, with the Federal Trade Commission proposing a Do Not Track browser option. The idea is that consumers could limit cookies or other sniffers that open the door to tracking their browsing behavior for the purpose of delivering online ads. It’s the do-not-follow […]

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AppNexus taps Peer39 for semantic targeting – BizReport

By   /  September 15, 2010  /  Uncategorized  /  No Comments

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