Tag Archive for Peer39

DG Acquires Peer39 for $15.5M

Jason Del Rey of Ad Age reports, “DG, a traditional-TV ad delivery company that moved into the online-ad space with last year’s acquisition of MediaMind, has acquired semantic ad-targeting startup Peer39 in a deal that could reach $15.5 million in cash and stock.”

Semantic Advertising: Quality Counts, Funding Grows

 A recent survey of media buyers conducted by semantic advertising vendor Peer39 revealed – as you might expect – an intense interest among that audience in page quality and quality controls on their online campaigns. Only five percent of respondents said page quality doesn’t matter, and only eight percent said they don’t currently use…

Firefox, Chrome Take On Tracking; Maybe Now It’s Time To Look To Semantic Web Advertising Platforms

Mozilla Firefox and Google Chrome browsers this week unveiled responses to the Federal Trade Commission’s (FTC) call for a Do Not Track browser option. What’s the impact on the online advertising community? Andy Ellenthal, CEO of semantic web advertising company Peer39, thinks the efforts are good for all involved, including advertisers. “Starting with the obvious, if…

Holiday Gifts On Semantic Web Experts’ Lists

Image Courtesy: Flickr/Lori Greig It doesn’t matter whether this month you celebrate Christmas, Hanukkah, Kwanzaa, the Winter Solstice, or anything else. In December, most everyone’s thoughts turn to presents. So, what makes it to the top of some semantic web and data experts’ holiday gift lists for their friends, family, colleagues – the world? We…

Semantic Ad Targeting: FTC Do Not Track Talk May Increase Its Attractiveness, But Hopes Are Agency Proceeds With Caution

There’s a whole lot of privacy discussion going on at the federal level, with the Federal Trade Commission proposing a Do Not Track browser option. The idea is that consumers could limit cookies or other sniffers that open the door to tracking their browsing behavior for the purpose of delivering online ads. It’s the do-not-follow…

AppNexus taps Peer39 for semantic targeting – BizReport

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