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Marketers Are Poised to Adopt Machine-Learning Technologies

By   /  September 8, 2016  /  Data Daily | Data News, Data Education, Education Resources For Use & Management of Data, Smart Data News, Smart Data News, Articles, & Education  /  No Comments

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by Angela Guess A new press release reports, “In partnership with The Relevancy Group and CEO David Daniels, Persado today announced the findings of a new research report entitled The Science Behind Customer Engagement: How Machine-Learning Drives Action. The survey assesses the importance of understanding how machine-learning is helping marketers communicate with a growing online […]

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How Persado is Using Artificial Intelligence to Program Persuasion

By   /  August 12, 2015  /  Data Daily | Data News, Data Education, Smart Data News, Smart Data News, Articles, & Education  /  No Comments

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by Angela Guess Erin Carson recently wrote for TechRepublic, “Persuasion can be a funny thing — a mixture of the right words delivered in the right way. Not everyone has Harold Hill’s powers to move people toward an outcome. In digital marketing, persuasion is both the same as it’s always been, and yet, not quite, […]

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Persado Raises $21M to Make Human Copywriters Obsolete

By   /  January 23, 2015  /  Data Daily | Data News, Data Education, Smart Data News, Smart Data News, Articles, & Education  /  No Comments

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by Angela Guess Barry Levine of Venture Beat reports, “If you’re a marketer with a knack for writing great copy, you may want to learn another job skill. New York City-based Persado is offering an artificial intelligence-based system for creating the most effective text for emails, web pages, and other marketing. Today, it announced it […]

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Persado Adds Renowned Columbia University Academic to its Team of Advisers

By   /  August 8, 2013  /  Data Education, Smart Data News, Articles, & Education  /  No Comments

Persado, the global leader of Marketing Language Engineering, has announced that Michael Collins, computational linguist from Columbia University, has been appointed as a special adviser.

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UK-Based Persado Raises $15M to Open US Office

By   /  February 14, 2013  /  Uncategorized  /  No Comments

Ken Yeung of The Next Web reports, “Persado, a data-driven marketing service, believes that its ‘Marketing Persuasion Technology’ can help advertisers compose better messaging that it believes will return greater value.”

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