Tag Archive for personalization

New Experian Report Shows Marketing Teams Struggle to Access Data Quickly

exp

by Angela Guess According to a new article out of the company, “Experian Data Quality, a part of Experian Marketing Services and a leading provider of data quality software and services, today published a new report on the prevalence of personalization and analytics required to support new marketing efforts. The study found that while almost half of companies personalize messages…

The Future of Personalization

[Editor’s Note: This guest article comes to us from Dr. Nathan Wilson, CTO of Nara. ] The Problem: Information has run amok. There once was a time when the busiest and greatest minds –the Jeffersons, Hemingways and Darwins – would have time in their day for long walks, communion with nature, and leisurely handwritten correspondence.…

How Consumers Are Using Big Data

My current iPhone homescreen

by Angela Guess Lora Kolodny of the Wall Street Journal reports, “A new wave of consumer applications is putting big data at everyone’s fingertips. Large organizations have harnessed the power of data analytics for some time. But consumer services are finding more ways to use business intelligence to benefit individuals. Sites like Amazon, Pandora and Netflix…

Power To Your Own Data: Haggle Helps You Make Deals

by Jennifer Zaino Former Personalized Media CEO Rajiv Salimath hosts a launch party March 1 for his latest venture, Haggle. What Haggle’s about, he says, is letting people use their own data to show venues – starting with restaurants – how they’re a valuable customer, and turn that to their purchasing advantage. Users can apply…

Good-Bye 2013

by Jennifer Zaino As we prepare to greet the New Year, we take a look back at the year that was. Some of the leading voices in the semantic web/Linked Data/Web 3.0 and sentiment analytics space give us their thoughts on the highlights of 2013. Read on:   Phil Archer, Data Activity Lead, W3C: The…

Nara Delivers Neural Networking For All

Nara is officially on its way from being solely a consumer-lifestyle brand – with its neural networking technology helping users find dining and hotel experiences that match their tastes – to also being the power behind other companies’ recommendation and curation offerings. This summer it made a deal with Singapore Communications’ Singtel Digital Life Division…