Tag Archive for pharmaceuticals

Big Data Starting to Deliver on Promise of Personalized Medicine

laptop and stethoscope

by Angela Guess Gail Dutton recently wrote in Forbes, “When the FDA approved Genentech’s Herceptin in 2010, it became the first genetically targeted therapy for breast cancer. Today that tight targeting is becoming possible for other drugs and diseases, as pharmaceutical companies turn to big data to help with drug development. Big data is beginning to…

A Data-Centric Approach to Pharma Marketing

Matthew Weingarten of MMM-Online.com reports, “By applying a scientific approach, and taking advantage of technology that’s available, pharmaceutical marketers can boost the effectiveness of their marketing efforts and improve the return on their investment.”

Semantic Tech Turns Up Biomarkers And Phenotypes, Avoids Dead Ends And Higher Costs

Dr. Carlo Trugenberger, co-founder and Chief Scientific Officer at InfoCodex Semantic Technologies AG, has co-authored a report reflecting the topic he discussed at last fall’s London SemTech event: An approach to drug research that relies on identifying relevant biochemical information using the company’s autonomous self-organizing semantic engines to text mine large repositories of biomedical research…

Clinical Studies And The Road To Linked Data

Clinical studies aren’t what they used to be. In the past, the process was one-off: You conducted a study, gathered a lot of data, analyzed it, wrote a report, and submitted it to the authorities. But, says long-time Linked Data advocate Kerstin Forsberg, an information architect at AstraZeneca, that’s all changed in the last few…

Opening Up Pharma Data in the UK

Trevor Jackson, deputy editor of the BMJ (British Medical Journal), an international peer reviewed medical journal, recently discussed a number of open data initiatives currently underway in the United Kingdom.

Pfizer Moves Semantic Tech Forward, Helping Business Respond To Cost Pressures And Realize Efficiency Gains

A couple of years back, The Semantic Web Blog visited with Vijay Bulusu to gain some insight into how pharma giant Pfizer Inc. was moving forward with semantic technology (see article here). At last week’s Semantic Technology and Business Conference in New York City, Bulusu, director, informatics and innovation at Pfizer, provided additional perspective on…

Pharma Becoming Ever-Bigger Fan of Semantic Technology

At the Semantic Technology and Business Conference in New York City last week, attendees got to hear a lot about how semantic technology is influencing various sectors, such as government (see our stories here and here) and media (see this article and this one). Another prominent one on display: pharmaceuticals. Pharma, for example, was the…