In today’s global landscape, organizations worldwide are increasingly turning to data analytics to enhance their business performance. Research conducted by McKinsey Consulting revealed that data-driven companies not only experience above-market growth but also witness EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) increases of up to 25% [1]. Additionally, Forrester’s findings indicate that organizations utilizing […]
How to Become a Citizen Data Scientist
The job responsibilities of a citizen data scientist include dealing with new data, using automated tools to process big data, and creating additional models to gain additional insights. Their primary job is not to make predictions directly from big data, or develop prescriptive analytics, but to build models and use tools that accomplish those goals. […]
Fundamentals of Predictive Analytics
Predictive analytics (PA) is a subfield of data analytics and business intelligence that deals with an in-depth analysis of past events and forecasts of future events. This specialized branch of data analytics combines the power of data mining, data modeling, artificial intelligence (AI), and machine learning (ML) to make probabilistic predictions of future events. Predictive analytics relies […]
Fundamentals of Prescriptive Analytics
Prescriptive analytics uses historical data to find the best course of action for the future. In a way, prescriptive analytics combines elements from both descriptive and predictive analytics to arrive at actual solutions. The increased preoccupation with everything “data” is now a mainstream trend. The analytics market is expected to reach $190 billion in 2023, growing […]
Advanced Analytics Use Cases
In 2023, organizations that switch to advanced analytics will be better positioned to leverage new opportunities in their respective industries. Increasingly, with the use of automated data analytics, companies are turning to analytics systems and advanced analytics use cases for strategy transformation and digital strategy. Advanced analytics systems are gradually upgrading many companies, creating business […]
A Brief History of Business Intelligence
In 1865, Richard Millar Devens presented the phrase “Business Intelligence” (BI) in the “Cyclopædia of Commercial and Business Anecdotes.” He used it to describe how Sir Henry Furnese, a banker, profited from information by gathering and acting on it before his competition. More recently, in 1958, an article was written by an IBM computer scientist […]
How Behavioral Analytics Can Help Companies Keep More Customers
Even for the most effective marketing teams, it is impossible to achieve sustainable growth with poor customer retention rates. While companies are always eager to increase their pool of viable prospects and convert them into new opportunities for sustained growth, they need to nurture and deepen relationships with existing customers to survive in competitive markets. […]
Types of Analytics Used in Organizations
Data analytics in businesses help uncover competitive intelligence, actionable insights and trends. Different types of analytics enable businesses to gain an edge over their competitors. In the “data first” era, data-driven insights and decisions have become the key drivers of business performance. This post reviews the different types of data analytics routinely used in enterprises. […]
Fundamentals of Descriptive Analytics
In descriptive analytics, data aggregation, and data mining techniques are used to collect and review the historical data of a business to gauge the past performance. The most common example of descriptive analytics is the reports that a user gets from Google Analytics tools. A web server’s summarized performance reports may help the user analyze […]
What Is Business Intelligence?
Business Intelligence (BI) includes the technologies and tools used to analyze and report on different business operations. Business Intelligence uses raw data stored in varying data warehouses, data marts, data lakes, and other storage platforms, and transforms it into actionable knowledge/information assets. Such elements include dashboards, spreadsheets, data visualizations, reports, and many others. According to […]