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The Characteristics of Data-Driven Product Management and Development

Click to learn more about author Victor DeMarines. Gartner predicts that by 2021, some 75 percent of independent software vendors will embed software usage analytics in their products to inform product management decisions and measure customer health. When viewed through the lens of our product management recent survey “Listening to the Voice of the Customer,” that […]

Looker Simplifies Product Development Workflows

by Angela Guess According to a new press release, “Looker, a leading data platform company, today announced new integrations with Atlassian products that improve collaboration and create an actionable, 360-degree view of product development, usage, and customer experience. Looker has delivered pre-built integrations of Atlassian’s Jira Software, Bitbucket, and Hipchat products for the Looker data […]

How IoT Data Improves Product Development

Click to learn more about author Ashish Trikha. It can’t be denied that IoT data is soon becoming an indispensable tool for product development. We’ve recently studied a few examples. They are different in detail but all clearly exhibit how the data collected from a device can eliminate much of the guesswork from understanding consumer […]