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Rich Snippets: Shifting From Targeting Keywords to Answering Questions

By   /  November 10, 2014  /  Data Education, Smart Data News, Articles, & Education  /  No Comments

Barbara Starr of Search Engine Land recently wrote, “Search engines are evolving. Search is not only becoming faster, it’s becoming more predictive and conversational — more like a personal assistant.”

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Drupal Deepens Semantic Web Ties

By   /  August 11, 2014  /  Data Education, Smart Data News, Articles, & Education  /  No Comments

by Jennifer Zaino Among the mainstream content management systems, you could make the case that Drupal was the first open source semantic CMS out there. At next week’s Semantic Technology and Business Conference, software engineer Stéphane Corlosquet of Acquia, which provides enterprise-level services around Drupal, and Bock & Co. principal Geoffrey Bock will discuss in […]

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Content Rules In Search Engine Optimization

By   /  May 9, 2014  /  Data Education, Smart Data News, Articles, & Education  /  No Comments

by Jennifer Zaino A couple of weeks back The Semantic Web Blog reported on research from SEO optimization vendor Searchmetrics about the virtues of semantic markup. Now the 2014 Content Search Marketers Survey, which recently came out from enterprise SEO platform vendor Brightedge, adds some more interesting statistics to show about what matters to optimized […]

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The Future of SEO: Panelists At SemTechBiz Weigh In

By   /  October 4, 2013  /  Conference and Webinar Communities, Data Conference Communities - Learn, Share, Review, Data Education, Smart Data Conference Community, Smart Data News, Articles, & Education  /  No Comments

Where is SEO going? A panel hosted by Aaron Bradley, Internet marketing manager at InfoMine, Inc. at this week’s Semantic Technology & Business Conference in NYC took on the issue at full force. The session, featuring Bing senior product manager Duane Forrester,  semantic web strategist and independent consultant Barbara H. Starr, Swellpath SEO Team Manager Mike […]

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Yandex' New Interactive Snippets: Now Users Can Book, Buy And Pay Bills Right From Its Search Page

By   /  June 7, 2013  /  Data Education, Smart Data News, Articles, & Education  /  No Comments

Rich snippets – yep, they were a nice start, but Russian search engine Yandex thinks it’s time for something more powerful. Something it’s calling interactive snippets and a feature it’s branding as Islands for its search results pages. Yandex says the new feature evolves from rich snippets, which CTO Ilya Segalovich refers to in the […]

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The Future of E-Commerce Data Interpretation: Semantic Markup, or Computer Vision?

By   /  April 15, 2013  /  Data Education, Smart Data News, Articles, & Education  /  No Comments

How will webpage data be interpreted in the next few years?  The Semantic Web community has high hopes for ever evolving semantic standards to help systems identify and extract rich data found on the web, ultimately making it more useful.  With the announcement of Schema.org support for GoodRelations  in November, it seems clear semantic progress […]

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Google Debuts Data Highlighter: An Easy Way Into Structured Data

By   /  December 12, 2012  /  Data Blogs | Information From Enterprise Leaders, Data Education, Smart Data News, Articles, & Education  /  No Comments

Structured data makes the Web go around. Search engines love it when webmasters mark up page content. Google’s rich snippets, for instance, leverages sites’ use of microdata (preferred format), or RDFa or microformats: It makes it possible to highlight in a few lines specific types of content in search results, to give users some insight about what’s […]

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Gobbling Up With The Semantic Web

By   /  November 21, 2012  /  Data Blogs | Information From Enterprise Leaders, Data Education, Smart Data News, Articles, & Education  /  No Comments

It’s time to get semantic with your Thanksgiving meal – or what’s left of it. To that end, we toured some semantically-powered foodie services to get some ideas about what to serve up for the big day. Maybe you’ll even find some things you just may never have considered without some semantic web services making […]

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Google's Rich Snippet Testing Tool Revised and Renamed Structured Data Testing Tool

By   /  September 21, 2012  /  Data Blogs | Information From Enterprise Leaders, Data Education, Smart Data News, Articles, & Education  /  No Comments

Google has released the structured data testing tool, a new and renamed version of its rich snippet testing tool. According to a blog by Yong Zhu, on behalf of the rich snippets testing tool team, improvements include:   How rich snippets are displayed in the testing tool to better match how they appear in search […]

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Semantic Commerce: Structuring Your Retail Website for the Next Generation Web

By   /  April 27, 2012  /  Data Articles | Data Science, Business Intelligence, & More, Data Education, Smart Data News, Articles, & Education  /  No Comments

Are you wondering why your product pages don’t stand out in search results like those from Amazon (shown below) or other competing e-commerce websites? These expanded results are commonly known as Rich Snippets (as named by Google) and are the result of having your HTML structured correctly with semantic markup. Whether you’re savvy to HTML5 […]

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