by Angela Guess A recent press release states, “IBM and Salesforce today announced a global strategic partnership to deliver joint solutions designed to leverage artificial intelligence and enable companies to make smarter decisions, faster than ever before. With the partnership, IBM Watson, the leading AI platform for business, and Salesforce Einstein, AI that powers the […]
Artificial Intelligence for B2B Marketing
PRNewswire has reported the announcement of Salesforce Einstein, at Dreamforce, has focused marketers’ attention on artificial intelligence (AI) and its ability to interpret complex data and act on it. For business-to-business (B2B) marketers, the success or failure of AI rests on its ability to provide measurable increases in business metrics, like lead volume, lead conversion, sales […]
Salesforce Introduces Salesforce Einstein—Artificial Intelligence for Everyone
by Angela Guess A new press release out of the company reports, “Salesforce, the Customer Success Platform and world’s #1 CRM company, today unveiled Salesforce Einstein, bringing the power of artificial intelligence to every Salesforce user. With Salesforce Einstein, any company will be able to deliver more predictive and personalized customer experiences across sales, service, […]