Tag Archive for Salesforce

Marketing Automation Requires Scale Data Analytics

Data Center

by Angela Guess Doug Bewhser of Leadspace recently wrote, “At the 2014 Dreamforce event last fall, Leadspace and Bluewolf presented the results of their most recent State of Salesforce study. We asked more than 1,000 marketing executives to quantify the value derived from their marketing automation (MA) investments. The results showed that only 7 percent…

Salesforce Delivers Wave, the Salesforce Analytics Cloud

sf

by Angela Guess A new article out of the company reports, “Salesforce, the Customer Success Platform and world’s #1 CRM, today announced Wave, the Salesforce Analytics Cloud. Wave is the first cloud analytics platform designed for every business user, making it easier than ever for anyone to explore data, uncover new insights and take action…

Spiderbook’s SpiderGraph: Linking Datasets To Help You Sell Better

by Jennifer Zaino Startup Spiderbook, which is building a linked dataset of companies and their partners, customers, suppliers, and people involved in those deals, has recently closed its seed round for $1 million. The next-generation sales intelligence company was co-founded by CEO Alan Fletcher, who was a vp of product engineering, IT and operations at…

Semantic Web Technologies Will Move Into The Enterprise, One Domain At a Time

Semantic technology may find a home in corporate America for tackling its big data problems, subject domain by subject domain. MIIAtech is betting that those first verticals will be customer relationship management and human resources domains. The company today launches its Tautona natural language processing platform into the CRM space. The platform for searching structured…