Tag Archive for semantic advertising

The Financial Times Builds Up Its Semantic Publishing Infrastructure

The former lead architect at the BBC who handled its semantic publishing projects, such as its FIFA World Cup 2010, 2012 Olympics and redesigned BBC Sports Site, today is building up the semantic infrastructure at another media might, The Financial Times Jem Rayfield, who holds the title Head of Solution Architecture Technology there, is rebuilding…

News360 Launches Native Advertising Platform

Mary Lisbeth D’Amico of Clickz.com reports, “News360, a news aggregation app that seeks to learn users’ interests and direct them to relevant content, this week announced the launch of a native advertising platform designed to help brands find and grow audiences for their sponsored content.”

iSnap Brings News to Life in Thailand

Asina Pornwasin of The Nation reports, “In the second country to launch the iSnap multimedia augmented reality (AR) capability after Malaysia, Nation Multimedia Group’s three national newspapers – The Nation, Kom Chad Luek and Krungthep Turakij – will enable readers to watch video, scan through more photos and graphics, play games, and engage in social media communication as well as interactive advertising.”