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Applied Semantics Makes List of Biggest Discounts in M&A History

By   /  December 17, 2013  /  Uncategorized  /  No Comments

Jennifer Streaks of Fool.com recently wrote, “Applied Semantics was a California-based software producer for online advertising, domain name and enterprise information management markets.”

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The Financial Times Opens Up a Semantic Advertising Format

By   /  December 12, 2013  /  Uncategorized  /  No Comments

Lara O’Reilly of Marketing Week reports, “The publisher first started trialling ‘FT Smart Match’ in 2011.”

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Parse.ly Introduces Sponsored Content Performance Reports

By   /  October 18, 2013  /  Uncategorized  /  No Comments

Parse.ly, the content performance authority [see our past coverage], today announced a feature to quantify the results of sponsored content and native advertising for publishers.

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News360 Launches Native Advertising Platform

By   /  July 23, 2013  /  Uncategorized  /  No Comments

Mary Lisbeth D’Amico of Clickz.com reports, “News360, a news aggregation app that seeks to learn users’ interests and direct them to relevant content, this week announced the launch of a native advertising platform designed to help brands find and grow audiences for their sponsored content.”

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iSnap Brings News to Life in Thailand

By   /  January 31, 2013  /  Uncategorized  /  No Comments

Asina Pornwasin of The Nation reports, “In the second country to launch the iSnap multimedia augmented reality (AR) capability after Malaysia, Nation Multimedia Group’s three national newspapers – The Nation, Kom Chad Luek and Krungthep Turakij – will enable readers to watch video, scan through more photos and graphics, play games, and engage in social media communication as well as interactive advertising.”

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DataPop Raises $7M in Series B Funding

By   /  April 26, 2012  /  Big Data News, Articles, & Education  /  No Comments

Derrick Harris reports that DataPop, an LA-based startup that uses Big Data to deliver custom online ads has raised $7 million in Series B funding.

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Kontera Recognizes Advertisers with Kontera Interest Awards

By   /  June 27, 2011  /  Uncategorized  /  No Comments

Kontera recently announced a new award, the Kontera Creative Interest Award.

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Peer39 Pumps Up its Leadership Team

By   /  April 25, 2011  /  Uncategorized  /  No Comments

According to a recent release, “Peer39, a leader in the semantic advertising industry, today announced three key additions to its New York headquarters.”

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