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SNAP To It: Dell Proposes Way Of Seeing Returns On Social Media Investments

By   /  March 28, 2014  /  Data Education, Smart Data News, Articles, & Education  /  No Comments

by Jennifer Zaino Are you seeing a return on your investment in social media? When the question about whether such returns exist was put to the audience at the recent Sentiment Analytics Symposium by Shree Dandekar, Dell Software’s chief strategist and senior director of BI and analytics, only a few hands went up. But Dandekar explained […]

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Let Your Enterprise Graph Tell You A Story

By   /  March 20, 2014  /  Data Education, Enterprise Information Management  /  No Comments

by Jennifer Zaino Every picture tells a story, don’t it? Well, turns out that’s true in the enterprise as much as on our Facebook pages. In this case, the picture is the enterprise graph of the workforce – who interacts with whom, when, in what context. And the story is what the patterns of interactions […]

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Bring On The Marketing Experts In Social Analytics

By   /  March 18, 2014  /  Data Education  /  No Comments

by Jennifer Zaino Last week The Semantic Web Blog reported on hoped-for improvements in the sentiment and text analytics space, a topic of discussion at this month’s Sentiment Analytics Symposium, including making the tools and data more accessible to business users – at least to those working outside of the market research sector. Within that […]

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Sentiment Analytics Tech Helps Gauge TRust In Financial Services Sector

By   /  July 19, 2013  /  Data Education, Smart Data News, Articles, & Education  /  No Comments

How do you feel about the financial institutions you deal with? A report earlier this week of a survey of Wall Street financial services industry professionals, conducted by Labaton Sucharow LLP, might have you a bit leery. The report notes, for example, that 23 percent of those polled said they’d observed or had firsthand knowledge […]

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Sentiment Analytics Matters To Non-Profits, Too

By   /  May 9, 2012  /  Data Blogs | Information From Enterprise Leaders, Data Education, Smart Data News, Articles, & Education  /  No Comments

For-profit businesses clearly are tuned into the social media-sentiment analysis trend, to stay abreast of how their brand, services or products are perceived. But are non-profits equally as concerned? The answer seems to be yes, and not just when it comes to social media but across all paths of constituent engagement. At this week’s Sentiment […]

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