Tag Archive for seo

Google Debuts Data Highlighter: An Easy Way Into Structured Data

Structured data makes the Web go around. Search engines love it when webmasters mark up page content. Google’s rich snippets, for instance, leverages sites’ use of microdata (preferred format), or RDFa or microformats: It makes it possible to highlight in a few lines specific types of content in search results, to give users some insight about what’s…

Semantic Tech Checks In As The Holiday Shopping Begins

    With Thanksgiving Day, Black Friday and Small Business Saturday behind us, and Cyber-Monday right in front of us, it is clear the holiday season is in full force. Apparently, retailers – both online and real-world – are doing pretty well as a group when it comes to sales racked up. Reports have it…

Google Introduces Structured Data Dashboard

Google has announced the addition of a “Structured Data Dashboard” as a new feature in its Webmaster Tools offerings. The Dashboard gives webmasters greater visibility into the structured data that Google knows about for a given website. This will no doubt come as good news to people wanting confirmation that Google was consuming the structured data being published.…

Google Announces Updates to Rich Snippets

Google has announced two updates to rich snippets, the enhanced format that they announced in 2009 for displaying content in search results that use semantic markup. The first update addresses an issue raised on answers.semanticweb.com in July of 2011. Prior to this update, only some places in the world saw rich snippets in their local…

OpenMenu Serves Up Structured Data Standards For the Restaurant Industry

What’s on the markup menu for the restaurant industry? Among the schema.org tags for marking up web pages is one for restaurants, which includes item properties for priceRange, servesCuisine, place, and menu, among others. Restaurants that use the markup language to structure their data are promised search engine optimization (SEO) benefits when hungry consumers want…

Time to Get On With Schema.Org?

Need another reason for bringing semantic smarts to your web site? Maybe you can find it in a post at Search Engine Land, which includes a piece of a podcast from an SXSW session, and a transcription of it, featuring Google’s head of webspam team Matt Cutts (over this way). At the session, Cutts noted…