The Data Quality and Data Management market is going through a paradigm shift where the focus has turned to the business user. Historically, business users have been at the mercy of over-burdened IT departments with limited resources, but IT is not to blame. Even with the simplest query, the answer used to be “It’ll be […]
The Never-Ending Quest for a Single Customer View
Click to learn more about author Kevin W. McCarthy. A “single customer view” is one of those ever-elusive concepts in the world of Data Management, almost a digital “white-whale” for you Moby Dick fans. Everyone talks about it by some name or another: 360-degree view, golden record, single source of truth, system of record, and […]