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Data Science Trends in 2022

The year 2021 was out of the ordinary as global businesses struggled to keep afloat amid the pandemic. This unusual situation accelerated digitization in businesses, which led to a surge in “digital data.” This year witnessed a record number of hires of data scientist and data analyst positions as businesses realized that data-driven market intelligence […]

Is Big Data Overrated?

by Angela Guess Dorie Clark recently wrote in Entrepreneur, “Big Data, and its enormous power to quantify and illuminate phenomena, is all the rage. But author and entrepreneur Martin Lindstrom says it may be overrated. ‘Big Data is about analyzing the past,’ he says, and it’s ‘safe and accepted’ in our society to predict future […]

Don’t Let Big Data Blindside Your Business

by Angela Guess Paul Gillin recently wrote in Business2Community, “In a business world seemingly gone mad for Big Data, it’s worth remembering that our scramble for better trend lines and demographic profiles shouldn’t prevent us from overlooking the little stuff. ‘The corporate world has become completely blinded by Big Data,’ said branding Expert Martin Lindstrom […]

Big Data v. Little Data: How Much is Enough?

by Angela Guess Carolyn Galvin recently wrote in iCrunchData News, “Much has been written about Big Data, including the insights that can be gleaned from thousands or millions of data points, especially in the data-rich B2C market. But what about Little Data? What can we learn from just a few data points? And when is […]

Big Data v. Data Minimization

by Angela Guess Bernard Marr writes in Forbes, “Bigger is always better, right? Well, not necessarily. Even in the realm of big data, companies and governments are beginning to see the value in a ‘less is more’ approach.  This is actually in stark contrast with things data-driven CEOs like Jeff Bezos at Amazon believed when […]

Why Big Data and the IoT Go Hand in Hand

by Angela Guess Mike Kavis recently wrote in Forbes, “I have seen companies spend large sums of money and invest huge amounts of human capital building and operating big data solutions with very little ROI to show for it. Over the last year or two, IoT has become a frequent board room topic. Business executives […]