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How Social Analytics Predicted the Brexit Vote

Click here to learn more about author Mark Green. If there’s anything that shows that social media analytics are ready for prime time, it’s the Brexit vote, Britain’s decision to exit the European Union. The Brexit debate was a rollercoaster on TV and in homes around Great Britain. But with the right insight, it was […]

Trends to Look for in Text and Social Analytics

by Angela Guess Seth Grimes recently wrote in VentureBeat, “Text, sentiment, and social analytics help you tune in, at scale, to the voice of the customer, patient, public, and market. The technologies are currently being applied in an array of industries ranging from healthcare to finance, media, and consumer markets. They distill business insight from […]