Tag Archive for social media analytics

How Smart CEOs Employ Social Media and Collaboration Tools

2020 Social Media Approach

by Angela Guess Robert J. Thomas and Yaarit Silverstone recently wrote in the Harvard Business Review, “Advances in digital technology and their use in organizations carry huge promise to empower people at all levels. Social media and collaboration tools not only open the door to faster and more extensive knowledge-sharing, but they also enable conversations…

Social Media Analytics: What’s Your ROI?

by Jennifer Zaino How are your company’s social media marketing efforts faring? Chances are that you don’t really know. According to a new benchmark study from Demand Metric, “Social Media Analytics: Enabling and Optimizing Use Cases with Analytics,” almost two-thirds or organizations are using social media analytics tools to understand and enhance their social media…

When Does Customer Sentiment Matter?

Among the topics covered at this week’s Sentiment Analysis’ Symposium was an exploration of just how much the negative or positive expression of sentiment about a company or a product really matters – and in what context it does. (Another one, which The Semantic Web Blog covered yesterday here, looked at the expected transition from…

New Competition Lets You Vote For The MOOC You'd Like To See Produced

MOOCs (massive open online courses) are gaining greater ground. Earlier this year we looked at some semantics-related MOOCs of study from outfits like Coursera, edX and Udacity. Since then, news has gone around about some other MOOC opportunities (albeit not necessarily with semantic course offerings), such as MOOC2Degree, Canvas Network, CourseSites, Udemy and Thinkful. The Hasso…

Parta Dialogue to Acquire MyTwatch

According to a release out of the company, “Parta Dialogue, a leader in social media optimization, analytics and Social Learning, announces today that it has signed a letter of intent (LOI) to acquire MyTwatch.”

NoSQL Job of the Day: Senior Software Engineer

viralheat_logo

by Angela Guess Viralheat, a social media analytics firm is looking for a Senior Software Engineer in San Mateo, CA, “with a desire to build robust, scalable, and exciting social media intelligence platform. Thousands of small and medium businesses depends on Viralheat to draw actionable insights an understand how to engage with social media. Viralheat…