Tag Archive for social media data

Using Big Data to Deliver on Customer Expectations

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by Angela Guess Writing for Forbes, Daniel Newman recently opined, “Big data and analytics have become the Holy Grail of marketing speak. Being more data driven has definitely become hip, but it’s not hype. Brands and marketers are using data to track customer journeys, to target and capture new customers, and to retain existing ones.…

Why Facebook is Investing in Artificial Intelligence

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by Angela Guess Josh Constine recently wrote for TechCrunch, “What’s Facebook working on in its three AI labs? A way to understand exactly what you share so it can serve that content to people with matching interests. Today in a public Q&A on his Facebook Page, CEO Mark Zuckerberg gave a closer look at why…

3 Types of Big Data to Focus On

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by Angela Guess Larisa Bedgood recently wrote for Business2Community, “I was recently at a marketing conference and one of the attendees told me, ‘Whoever has the most data wins.’ This is the mentality for most companies — collect as much data as quickly as possible. After all, more is better, right? Well, not exactly. Really…

The Inherent Bias of Big Data Gathered Via Social Media

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by Angela Guess Phys.org contributor Julie Deardorff reports, “With every click, Facebook, Twitter and other social media users leave behind digital traces of themselves, information that can be used by businesses, government agencies and other groups that rely on ‘big data.’ But while the information derived from social network sites can shed light on social…

Reaching the Connected Customer with Big Data

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by Angela Guess Leslie Dinham of Teradata recently wrote, “In the era of the connected customer, having a big data strategy to collect, store, organize and analyze the trail of deep customer data is critical to the delivery of timely, personalized customer interactions. Fortunately, with the right technology, infrastructure and analytics in place to unlock…

DSTRUX Launches Self-Destructing Social Networking Control Feature

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by Angela Guess According to a recent article out of the company, “DSTRUX, creator of the self-destructing file-sharing platform that has revolutionized the way information is exchanged and controlled online, announced today that its program now extends to impact social networking platforms. Any message, photo or file shared on a social network can now self-destruct…

Big Data Review: What The Surveys Say

by Jennifer Zaino Big Data has been getting its fair share of commentary over the last couple months. Surveys from multiple sources have commented on trends and expectations. The Semantic Web Blog provides some highlights here: From Accenture Anayltics’s new Big Success With Big Data report: There remain some gaps in what constitutes Big Data…

Apple Acquires Topsy Labs for $200M

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by Angela Guess Chris Preimesberger of eWeek reports, “Apple has long provided devices and software people use for social networking, but now it’s moving into the business of analyzing what all that chattery content entails. The company on Dec. 2 said it has acquired San Francisco-based social-media analytics provider Topsy Labs for about $200 million, according to sources…