Tag Archive for social media

How Smart CEOs Employ Social Media and Collaboration Tools

2020 Social Media Approach

by Angela Guess Robert J. Thomas and Yaarit Silverstone recently wrote in the Harvard Business Review, “Advances in digital technology and their use in organizations carry huge promise to empower people at all levels. Social media and collaboration tools not only open the door to faster and more extensive knowledge-sharing, but they also enable conversations…

Lexalytics’ Semantria Accommodates Text Analytics Abroad

by Jennifer Zaino International expansion has been a focus for cloud-based text and sentiment analytics vendor Semantria since its acquisition by text mining vendor Lexalytics over the summer. This week, that’s being addressed by adding enterprise text analytics servers in Europe, to address compliance with EU privacy laws around the location of personal data, as…

IBM and Twitter Partnering on Social Media Analysis

Twitter

by Angela Guess Mike Wheatley of Silicon Angle reports, “The marriage of Big Data with business intelligence is still evolving, but already it’s become an industry that’s worth multiple billions of dollars. Organizations are falling over themselves to transform their Big Data into actionable insights, and now IBM and Twitter Inc. are getting in on…

Bring On The Marketing Experts In Social Analytics

by Jennifer Zaino Last week The Semantic Web Blog reported on hoped-for improvements in the sentiment and text analytics space, a topic of discussion at this month’s Sentiment Analytics Symposium, including making the tools and data more accessible to business users – at least to those working outside of the market research sector. Within that…

Power To Your Own Data: Haggle Helps You Make Deals

by Jennifer Zaino Former Personalized Media CEO Rajiv Salimath hosts a launch party March 1 for his latest venture, Haggle. What Haggle’s about, he says, is letting people use their own data to show venues – starting with restaurants – how they’re a valuable customer, and turn that to their purchasing advantage. Users can apply…