Tag Archive for Spectrum

Real-Time Ad Targeting Platform Spectrum Goes Self-Service

Spectrum, Twelvefold Media’s managed service designed to target ad messages in real-time based on understanding consumers’ intent around the content they’re consuming, now is offering a self-service version of the platform. (See The Semantic Web Blog’s earlier coverage of the platform here.) With Spectrum 3.0, trading desks, clients and marketing cloud companies can use Spectrum’s…

Yandex Co-Founder, CTO Ilya Segalovich Dies

Yandex, the leading Internet search service in Russia, has lost its co-Founder and Chief Technology Officer, Ilya Segalovich. Segalovich, the company reports, had been diagnosed with a treatable form of cancer and was responding well to treatment before unexpectedly succumbing to complications. DBpedia already has accounted for the news, as has Freebase. Yandex’ portfolio of…

Yandex Takes To The iPad

Search engine Yandex, which like Google, Bing and Yahoo takes advantage of sites using schema.org markup to improve the display of search results, today released a search app for the iPad. The other major search providers have already accounted for the iPad in their search portfolios. According to the release announcing the news, the Yandex…

Pitney Bowes Releases New Version of Spectrum

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by Angela Guess Pitney Bowes has released the latest version of their data management platform, Spectrum. The platform incorporates “master data management capabilities with a future-proof approach that helps organizations build, extend, understand and leverage complex relationships and hierarchies within and across organizational boundaries and into the realm of social networks and big data. With…

More Semantic Tech Set To Influence Mobile Ad Space

The mobile ad space gets more and more interesting. Reports indicate that LinkedIn will be launching mobile advertisements as early as March, based on a statement by CEO Jeff Weiner during its quarterly earnings call that there are plans to monetize page views in “the mobile environment.” How much, if any, of that will be…

The Buzz on BuzzLogic: Vendor Adds Spectrum Platform For Supporting Emotive-Based Advertising

Online media company BuzzLogic today upgrades its brand-advertising customers to the next release of its system for delivering ads to audiences who are emotionally primed to receive them. (BuzzLogic, which The Semantic Web Blog first covered here, earlier this year also raised $7.8 million in Series  C funding.) With its new Spectrum platform, the company…