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Adding the Customer Voice into Product Development with Usage Analytics Data

By   /  October 8, 2018  /  BI / Data Science Blogs, BI / Data Science News, Articles, & Education, Data Blogs | Information From Enterprise Leaders, Data Education, Enterprise Information Management, Information Management Blogs  /  No Comments

Click to learn more about author┬áVictor DeMarines. Product managers, on average, spend just seven hours a month talking to customers in non-sales situations, according to data from the recently released Pragmatic Marketing 2018 Product Management and Marketing survey. That means, taking the average 46-hour work week reported by respondents, product managers are spending roughly 4 […]

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Software Usage Data and What to Do with It

By   /  May 8, 2018  /  BI / Data Science Blogs, BI / Data Science News, Articles, & Education, Data Blogs | Information From Enterprise Leaders, Data Education, Enterprise Information Management, Information Management Blogs  /  No Comments

Click to learn more about author┬áVictor DeMarines. April 13 marks the day of one of the greatest success stories I can think of that began with the unthinkable. The crew of Apollo 13 was completing a routine check when, a day shy of walking on the moon, an oxygen tank exploded on the spacecraft and […]

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