Tag Archive for user data

Taxing Data Mining?

Jacob Albert of Quartz reports, “The French government is thinking about taxing the collection of personal data by Internet companies, according to a report put out Jan. 18.”

How Big Data Supports Customer Engagement

Walmart Grocery Checkout Line in Gladstone, Missouri

by Angela Guess Tracey Mustacchio of B2C recently explained how deeper customer engagement is contributing to the value of Big Data. Mustacchio writes, “Once upon a time, engagements with customers were relatively small. If you sold someone telephone service, you sold them telephone service… Nowadays, if you’re selling someone telephone service, you’re probably trying to…

How to Make Sense of Social Media Data

by Angela Guess A new article offers helpful advice regarding how to utilize social media data at any company. The article states, “When it comes to social media in the enterprise, we’re at an interesting inflection point. For some time now, companies have been trying to figure out the business value of social media in…

Big Data = Lots of Small Data

by Angela Guess A recent article suggests that it is not so much Big Data that is creating problems, but rather the rapid accumulation of small data. The article begins, “No less an organization than McKinsey has decided to draw attention to ‘big data’ being the next big thing in a new report… but it…

Major Data Management Challenges Facing the Smart Grid

by Angela Guess A new article reports “Overlaying the power grid with a communications and control network will provide utilities with terrific new business capabilities. The Smart Grid figures to enable utilities to more effectively offset service theft, to monitor for and blunt the impact of outages, to better foresee and accommodate spikes in user…