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Posts Tagged ‘ view of the customer ’

New Study: Most Companies Don’t Have Single View of Customers

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February 23, 2012
New Study: Most Companies Don’t Have Single View of Customers

by Angela Guess According to a new article, “DataFlux, a leading provider of data management solutions, today released results from a new survey highlighting that fewer than 20 percent of businesses have successfully leveraged their data to obtain a single view of their customers. The findings are part of a study designed and conducted...
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