by Angela Guess
Liam McCallum of QVIVO reports, “Data has been called the new oil, and this is a useful metaphor for how brutal the battle for data ownership and control will be. From social media to mobile banking, data passes through the virtual hands of many, and just who owns what part is not quite clear yet. In fact, a recent panel discussion at the prestigious Brookings Institute in Washington, DC posed the possibility that third-party storage companies will be among those most likely to flex their power as the data ownership question evolves from a discussion to a critical business issue. Companies such as Google, Apple and Amazon could become even more formidable companies than they already are, and newer players like us at QVIVO will join them in emergence.”
He continues, “But just how such companies will play the game, how copyright will be protected, and what level of privacy will be afforded to consumers are the crucial and intimidating questions immediately at hand. Those of us already handling mounds of data each day continually struggle to find the right balance.”
photo credit: faster panda kill kill
