by Angela Guess
Adam Cohen of Channelnomics recently posed the question, "What enterprise wouldn’t want greater operational visibility, especially in a struggling economy? The greater the process transparency, the greater the productivity performance, cost containment and, ultimately, profits. Yet, this transparency uncovers opportunities, challenges, and risk that cannot be determined in a business-as-usual environment. For any organization, data visibility, integrity, and governance can become a political hot potato that’s passed from IT to CFO to CEO and back. The tangible business benefits to improving data operations include increasing efficiencies, reducing costs, and improving service levels."
He continues, "The channel –system integrators and data warehouse vendors – benefit from Master Data Management (data governance/integrity) projects for their ability to fuel services opportunities, project management office, implementation, quality assurance, and user acceptance that are up to three-times greater than the associated software revenue. Data quality affects business operations in unimaginable ways, and many organizations have no idea what the impact is or where to look for it. Identifying business benefit requires an investigation into how business units actually consume data to drive performance. This means sitting down and interviewing areas of the business that are experiencing the biggest challenges and present the greatest opportunities. Lines of business have a sizable role in leveraging data to drive and improve business performance."