by Angela Guess
A recent article reports that, “According to Gartner, by 2013, 33% of business intelligence functionality would be consumed via a handheld device. Business intelligence mainly referred to computer-based techniques used in identifying, extracting, and analysing business data, such as sales revenue by products and/or departments, or by associated costs and incomes. [Andreas] Bitterer said that device usage was evolving, from ‘cool’ and fascinating, to more than ‘nice to have’, to being ubiquitous.”
It continues, “He said that where BlackBerry had changed the way people emailed, its screen size had inhibited its ability for business intelligence usage. He said that the advent of the tablet device, led by the iPad had meant a total shift in the way we consumed information. The benefits of mobile business intelligence included faster decision cycles, decision making on location and uninterrupted workflow. The business benefits of mobile devices also added positioning, visualisation and the ability to deliver and collect data.”
The article adds, “Such capabilities could help to foster new business models, according to Bitterer who cited an example of where context awareness came into play. Bitterer said that if you were near Starbucks and decided you wanted a coffee, your device could recognise where you were and download a promotion/coupon for Starbucks. He said that context awareness was used for locating hospitals, restaurants, bars and the like, ‘so why not use that in a business context,’ he said.”
photo credit: William Hook
