by Angela Guess
A new article reports, “Organizations are citing improved business processes and better performance management as two of the top reasons to invest in master data management (MDM), according to new research from Stamford, Conn.-based IT analyst firm Gartner Inc. Gartner surveyed 300 end user organizations ahead of its recent Master Data Management Summit in Los Angeles and found that the somewhat difficult-to-define link between business process management (BPM), MDM and corporate performance management (CPM), is becoming a topic of interest for data management professionals. Gartner says 49% of survey respondents cited process improvements as the key business priority driving interest in MDM.”
Andrew White of Gartner stated, “For the last four to five years, [MDM investments have] been mostly driven [by] better decision making and analytics… This year, finally, we saw a breakthrough in that business performance and improved business processes were on top of that priority list.” According to the article, “White noted, however, that few organizations today can claim to have mature MDM, BPM and CPM programs in place. In fact, most organizations aren’t even participating in all three areas simultaneously. But generally speaking, he said, many organizations have matured to the point where they are starting to see opportunities to leverage the disciplines in a more unified fashion.”

















