by Angela Guess
Jim Mortleman recently had a conversation with Aaron Zornes, chief research officer at the MDM Institute regarding the growing importance of master data management, particularly in light of Big Data’s increasing relevance. Mortleman writes, “MDM’s tentacles are today reaching out to embrace other key concepts like business process management, data integration, data quality, data stewardship and — of course — big data. And while it may have slipped under the radar somewhat, MDM is still an area in which there’s plenty of technological innovation under way.”
He continues, “Zornes’ view is that there have been all sorts of advances in the technologies underlying MDM, such as identity resolution, which uses algorithms to help users understand things such as whether individuals are who they claim to be — an essential capability for risk management and fraud avoidance. ‘A lot of the newer algorithms are very good at sussing out who’s who through indirect association — for example, through a common phone number or by knowing who’s married to whom,’ he said. Through a series of acquisitions, IBM has gathered capabilities in identity resolution, and Informatica and Tibco have made it a priority as well, according to Zornes.”
photo credit: variationblogr
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