Time Out Buys Semantic Analysis Company LikeCube

A new article reports, “Time Out, the listings and guidebook publisher, is upping its digital and social game: it has bought the UK-based semantic analysis company LikeCube to try to deliver more relevant events and offers to users. Financial terms of the deal were not disclosed. LikeCube creates recommendations based on semantic analysis. In its case, it uses your own reviews and reviews of people like you—its term for this is ‘taste neighbors’—to push recommendations to you based on your location. The latter, presumably, is to account for the fact that most people don’t leave reviews on sites like TimeOut.com.”

It continues, “Time Out says that it will be offering the LikeCube-generated recommendations, based on your ‘taste graph’ (the listings equivalent of a ‘social graph’ it seems), both across its online and mobile properties. It is unclear whether the acquisition will mean that LikeCube will no longer be working with other companies, especially those who compete with Time Out. One of its named customers (there may be others) is the online, user-generated listings service Qype.com.”

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Image: Courtesy Time Out