by Angela Guess
Connotate has released a report chronicling the results of their Big Data Attitudes and Perceptions Survey: “The report provides insights from over 300 thought leaders spanning a variety of industries into corporate goals involving Big Data, highlights how enterprises monitor, collect and use information in Big Data projects and presents executives’ views on the importance of these projects to the business. The key finding of the survey is that 45 percent of respondents indicated that human effort was the primary deterrent to enterprises leveraging Big Data while 44 percent believe the volume of internal and Web information is the culprit.”
The article continues, “The common perception is that the ‘Big’ in Big Data is the only thing preventing enterprises from reaping the benefits of this trend but the findings in Connotate’s report indicate that enterprises believe human capital is equally important. This juxtaposition shows the business world’s poor understanding of Big Data. In all other corporate initiatives, executive and IT teams use technology to optimize operations but that best practice has not translated to Big Data yet. The mainstream view is that Big Data requires a large amount of people for aggregation and analysis which is not necessarily true.”
photo credit: Connotate
