Twelvefold Introduces Spectrum for Video: Real-Time URL-Level Video Ad Placements Across All Screens


San Francisco, Calif. (March 6, 2014) – Twelvefold, a big data company that targets audiences in real time without the use of cookies, today announced Spectrum for Video. Spectrum for Video delivers the most relevant video ad placements based on the influence, authority and emotional connection a piece of content creates with its reader. With more than 700 million individual videos from more than 5,000 sources, Twelvefold has culled and indexed the best of the web, including a mix of spot lengths.


The new video offering builds on Spectrum 3.0, the company’s unique programmatic marketing platform that uses big data analytics for a deep understanding of consumer mindset, ensuring that brands reach the best possible viewers. All videos are user-initiated and are never syndicated, so advertisers always know exactly which ads are running, and where.


Originally launched as an internal tool in November 2011, the Spectrum technology has been used to help top agencies and hundreds of major brands successfully reach unique audiences at the page level.  Spectrum utilizes proprietary algorithms, artificial intelligence and other advanced science to evaluate and score over eight billion daily pieces of content, all in real time and all without the use of cookies.


Customers include Samsung, Chrysler, General Mills, Kroger, Intel and Charles Schwab. Twelvefold is headquartered in San Francisco with offices in New York, Chicago and Los Angeles. For more information, visit:, and


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Image: Courtesy Twelvefold