by Angela Guess
A recent press release reports, “Verimatrix, a specialist in securing and enhancing revenue for network-connected devices and services, is now serving the business intelligence (BI) market segment with the latest developments to its Verspective™ Analytics solution suite. Verspective™ Intelligence marks significant enhancements for video service providers to maximize their network performance and optimize subscriber experience in order to further monetize their services. Leveraging robust and secure data aggregation methods, Verspective Intelligence enables service providers to make informed decisions about their audiences, content, consumption, and overall service performance, by providing a data environment for collaboration.”
The release continues, “Today’s video service providers are currently using problem-specific analytics tools that create disparate data silos. For example, they might be using website analytics to get an aggregate view of their traffic, a quality of experience (QoE) tool to measure the subscriber’s perception of the service, a quality of service (QoS) tool to measure performance of the delivery platform, and a BI tool as a way to connect these multiple sources. Furthermore, there is no clear connection on how to develop insights into specific data-driven actions that improve the business.”
It goes on, “Verspective Intelligence normalizes the feed from subscriber devices leveraging the Verspective™ RT data collection solution, along with additional data sources, to provide a 360-degree view across different network and device types. This allows for a more precise method of segmenting the subscriber audience based on how they engage with the service. Service providers are able to more effectively address potential problems and uncover upsell opportunities in order to reduce churn and increase ARPU with powerful off-the-shelf and customizable reporting tools. The solution also accurately collates content usage and consumption analytics data from downstream operator sites, which offers a level of unprecedented visibility for content owners.”
Read more at Streaming Media.
Photo credit: Verimatrix