by Angela Guess
Information Week has published a new report regarding managing video as a data asset. Kurt Marko writes, “What YouTube started has now spread all over the Web and likely across your network. A tablet with iMovie or Avid Studio can turn anyone into a TV producer–in fact, a typical salesperson with an iPhone and iPad arguably has more video-capture and production technology muscle at his fingertips than TV studios did just 20 years ago. For roughly 15% of respondents to our 2012 InformationWeek State of Storage Survey, rich media (broadly defined as video, audio, and images, of which video is by far the largest file type) is gobbling Tier 2 and Tier 3 storage space at a good clip. And video and imaging data isn’t just big, it’s persistent: About a third of respondents save rich media content for two to eight years, 20% keep these files indefinitely, and 30% don’t have a policy–which usually translates to ‘forever’.”
He continues, “Video, while undeniably popular, has some nasty attributes: The files aren’t easily searchable, and the content tends to originate from a hodgepodge of special-purpose applications that are often procured and operated under our radar. Ballooning video stores could mean a return to the data silos we’ve spent a lot of time and energy busting up, something no one wants. The only way to avoid that is to manage video as a data asset; after all, it’s potentially a treasure trove of idle knowledge.”
