According to an article out of VivaKi, the company has announced "a partnership with The Echo System and Voxsup. The combination of The Echo System and Voxsup gives Publicis Groupe clients access to unparalleled brand insights and solutions through a social intelligence platform that mines over four years of social data from every major social network. These unique social insights are served up via proprietary algorithms that deliver an unmatched level of brand, platform and competitive intelligence."
Frank Voris, CEO of VivaKi stated, "Out of the gate this partnership delivers value to our entire agency ecosystem. It gives teams and their clients valuable insights to inform marketing and media buys, and it answers every agency's need for robust brand intelligence, competitive analysis, content engagement data and influencer identification in real-time. The stories and experiences created by our agency partners will benefit from the deeper, more immediate visibility into the behaviors of a vast and growing global audience… The insights and analytics will improve our agencies' ability to ideate, predict, buy and measure clients' campaigns and experiences."
Image: Courtesy VivaKi