Rip Empson of TechCrunch reports, "Josh Fraser and Jon Fox founded Torbit in 2010 after becoming fed up with the amount of time they and other engineers dedicated to the tedious process of managing website performance optimization — by hand. In 2012, the Sunnyvale-based startup launched its first solution, called Insight, in an effort to make the tools they’d spent years developing internally available to the public — without requiring a degree in computer science or 15 developers to understand them."
Empson continues, "With each second a website takes to load potentially results in the loss of critical business, something to which big e-commerce properties, like Walmart, are increasingly susceptible. Rather than building these tools themselves, Walmart Labs today announced that it is buying Torbit’s help. While the terms of the deal were not disclosed, in its announcement today, Torbit said it will be joining Walmart Labs as part of the e-commerce giant’s move to bring some speed and performance optimization to Walmart’s online properties. Specifically, Fox says, Walmart will look to leverage Torbit’s dynamic content optimization technology to enhance the performance and shopping experience for Walmart customers — behind the larger, and perhaps more pressing goal, of helping it keep pace with Amazon."
He adds, "Today’s addition of Torbit to its startup roster follows Walmart Labs’ recent acquisitions of companies like Inkiru, OneOps and Tasty Labs, which are all part of an effort to help its parent company become an actual technology company (and not just another e-tailer) and beef up Walmart.com. Buying Inkiru, for example, gave the company access to a mobile-centric point-of-sale solution, while last year’s acquisition of Grabble provided a critical Big Data component, allowing it to improve fraud detection and prevention and in-store recommendations. With these acquisitions, Walmart.com is now able to tap into and offer key features, like improved semantic search, Facebook integration and better mobile support — which are essential as the company adapts to its increasingly digital user base."
Image: Courtesy Torbit